Noticias

diciembre 12, 2016

How Norwegian plans to challenge the airline establishment

Nordic airline Norwegian’s “challenger mindset” will help it crack the UK market, according to vice-president of marketing, Stine Steffensen Børke. The brand is growing at a rapid […]
diciembre 12, 2016

2016 Year in Review: Vote for your favourite campaign

The post 2016 Year in Review: Vote for your favourite campaign appeared first on Marketing Week. Source: Marketing Week 2016 Year in Review: Vote for your […]
diciembre 12, 2016

Three challenges awaiting Coca-Cola’s new CEO

Coca-Cola is recruiting from within for its new CEO, who will replace Muhtar Kent when he steps down in May. Coca-Cola veteran James Quincey, who is […]
diciembre 12, 2016

Brands’ Christmas campaigns failing to engage on mobile

Almost half (44%) of mobile users claim not to have seen a single Christmas ad, despite the fact that almost £5.6bn will be spent on marketing […]