Noticias

diciembre 7, 2016

Thomson’s Jeremy Ellis on chatbots, the micro adventurer and its TUI rebrand

A still from Thomson’s ‘Moment’s campaign’. Thomson is launching its last marketing campaign of 2016, as it looks to position itself as a modern travel company […]
diciembre 7, 2016

Getting personalisation to pay

Personalisation comes in many forms, from recommendations based on browsing behaviour to tailored offers derived from purchasing habits, and online ads and emails that use login data […]
diciembre 7, 2016

Budweiser looks to more Uber tie-ups after responsible drinking campaign

Budweiser hopes to repeat its partnership with Uber in the New Year as it looks to be “disruptive and bold” with its responsible drinking campaigns. The […]
diciembre 7, 2016

Starbucks lets customers order a coffee via a chatbot

Starbucks is launching an artificial intelligence-powered ordering system, allowing customers to place their orders via voice command or messaging interface. The coffee brand says the new […]