Noticias

marzo 2, 2017

Tesco pushes ethical message as it looks to become a purpose-driven brand

Tesco is aiming to become a brand that is “purpose driven” with the launch of its first press campaign talking about its commitment to tackling food […]
marzo 2, 2017

Yorkshire Tea on upholding its challenger status and making its ads ‘culturally famous’

Yorkshire Tea has released a new campaign in a bid to sustain its sales growth in a declining tea market and deliver cut-through among consumers. The […]
marzo 2, 2017

Yorkshire Tea on upholding its challenger status and making its ads ‘culturally famous’

Yorkshire Tea has released a new campaign in a bid to sustain its sales growth in a declining tea market and deliver cut-through among consumers. The […]
marzo 2, 2017

How to ensure brand identity survives acquisition

Skyscanner will remain operationally independent from parent company Ctrip From billion dollar deals to mergers that failed to make the cut, the past year has been a tumultuous […]