Noticias

noviembre 23, 2016

Don’t approach content marketing like ‘advertising’s new clothes’ says Coca-Cola

What challenges lie in measuring content and analysing its success? When discussing the KPIs of a content marketing strategy in the early stages, there are typically […]
noviembre 23, 2016

Secret Marketer: Big data won’t do your job for you

The two scariest words in the marketing lexicon are not ‘you’re fired’. They are in fact ‘big data’. Why? Because nobody really has a clue what […]
noviembre 23, 2016

Does Conversation Hurt Or Help The Chatbot UX?

    Chatbot fever has infected Silicon Valley. The leaders of virtually every tech giant — including Facebook, Google, Amazon and Apple — proclaim chatbots as […]
noviembre 23, 2016

UK economic growth set to slow due to Brexit

The Government has admitted that economic growth is likely to be much slower than previously forecast after the UK voted to leave the European Union. Chancellor […]