Noticias

marzo 1, 2017

Vice CEO: Brands are investing too much in platforms and not enough in exclusive content

This year’s Mobile World Congress agenda has seen a rise in talks about content but it comes at a time where advertisers have numerous platforms to […]
marzo 1, 2017

Government focuses on AI and data in post-Brexit digital strategy

The Government’s new digital strategy has outlined key changes it wants to make in 2017, including a heavy focus on AI, data and to create new […]
marzo 1, 2017

Vodafone marketing head: Shiny new things don’t hit targets

In the face of growing pressure to deliver financial results, marketers should shy away from “shiny new things” and focus on adding long-term value to the […]
marzo 1, 2017

How do you know when a design fails a usability test?

A handy technique I learned from the wrong job… Years ago, I spent an awkward patch of my career as an instructional designer, creating courses for online […]