Noticias

noviembre 22, 2016

5 ways to identify quality stock images

In association with iStock by Getty Images. A good stock image is like a good design: you want it to be powerful, persuasive, and memorable; without […]
noviembre 22, 2016

John Lewis winning Christmas ad battle as ‘big four’ struggle

John Lewis is way ahead in the Christmas ad battle this year as its popular TV ad featuring Buster the Boxer (above) and buzz on social […]
noviembre 22, 2016

Tesco boss says being a marketer gives him an ‘edge’

Tesco boss Dave Lewis (pictured) says his past as a marketer has resulted in the supermarket’s turnaround strategy having “some edge to it”. Lewis had a […]
noviembre 22, 2016

Russell Parsons: Prepare yourself for zero-bullshit pitching

One of the key developments of 2016 is Unilever’s introduction of zero-based budgeting. The budgeting approach is nothing new but the fact the FMCG giant decided […]