Noticias

marzo 1, 2017

Using Social Media For User Research

    Social media is one of the dominant forms of interactions on the Internet. Leading platforms such as Facebook and Twitter count hundreds of millions […]
marzo 1, 2017

Google champions YouTube viewability in bid to boost trust in digital advertising

Advertisers are becoming increasingly aware of the issues around measurement and the viewability of online advertising. Just last month Procter & Gamble’s chief brand officer Marc […]
marzo 1, 2017

Google champions YouTube viewability in bid to boost trust in digital advertising

Advertisers are becoming increasingly aware of the issues around measurement and the viewability of online advertising. Just last month Procter & Gamble’s chief brand officer Marc […]
marzo 1, 2017

L’Oréal on how the ‘power’ of diversity transformed the brand and pushed sales

L’Oréal Paris says its increased focus on diversity has pushed sales and led people to reappraise the brand. The campaign for its True Match foundation, which […]