Noticias

febrero 24, 2017

3 ways to win customers with content

Content marketing is a marketing technique focused on creating and distributing valuable content to attract and retain visitors, and turn these visitors into customers. It has […]
febrero 24, 2017

Unilever, L’Oréal: 5 things that mattered this week

Unilever puts an end to Kraft Heinz merger speculation Kraft Heinz’s proposed multi-billion-pound deal to buy Unilever fell through this week, with Marketing Week columnist Mark […]
febrero 24, 2017

Unilever, L’Oréal: 5 things that mattered this week

Unilever puts an end to Kraft Heinz merger speculation Kraft Heinz’s proposed multi-billion-pound deal to buy Unilever fell through this week, with Marketing Week columnist Mark […]
febrero 24, 2017

Facebook: If a brand partnership is purely transactional it will fail

If a brand partnership is based purely on maximising transactional gains it will almost certainly fail, according to Facebook’s marketing director for business in Europe Philippa […]